Info
- Category :Lead Generation & Appointment Setting
- Date :25 July, 2014
- Client :Toopher
Project Brief:
Toopher was a pioneer in providing Two Factor Authentication services (2FA). Their main goal was to market their services, reach out to decison makers in the industry, and set appointment with them directly with the CEO of Toopher.
Challenge:
- Defining buyer persona and coming up with a lead generation strategy
- Outreaching the prospects on Linkedin, and on other platforms
- Qualify the leads, and set appointments directly on the calendar
My Solution:
- Brainstormed a strategey session, and came up with a prospecting strategy.
- Engaging with prospects, and warming them up before pitching
- Set appointment directly on the calendar of the CEO of Toopher.
Results
- Set 5-7 qualified appointments on calendar weekly
- Built Brand awareness of Toopher, and got hundreds of people on the FinovateFall conference.
- The capaign was so successfull that Salesforce purchased Toopher.
